Wasn’t sure at first if this was a joke or for real….
Basically: Working on the results of scientific research on classical music and milk production, members of the orchestra performed classical music to cows while milking in a dairy shed. The milk produced was sold in shops as ‘Dortmund Concert Milk’ and offered in nine varieties. Each bottle contained further information about the DCH season. The Concert Milk campaign won a Silver Design Lion and Silver Integrated Lion at Cannes International Festival of Creativity.
Watch this video for more information!